17 April 2018
Is your business remarkable?
Every business can be remarkable. This is just another shopping mall… except this one has penguins. And these are not just slippers… they’re “Anti-Flat Flip Flops”. And this store will refund anything, as long as they carry it (no receipt required, no time limit). You might not have a world-changing product or service, but you […]Read More
21 February 2017
Article as published in Entrepreneur Magazine Dedicating time for your social media can be a hassle. Publishing content, sharing posts, coming up with quick, witty sentences, finding amazing pictures: it feels like this strange downtime activity you’re forced to incorporate into your business. Yet, statistics show hundreds of millions of people -including your best clients […]Read More
05 August 2016
It all comes down to your marketing
They used to say “build a better mousetrap and the world will beat a path to your door”. In today’s market, I’m not so sure that works. In the world of limited choice, where you could have any colour for your car as long as it was black, that may have worked. Today, it’s a […]Read More
31 July 2016
If the experience only costs you a toothpick?
Picture this: two coffee shops on opposite sides of the street. One a typical chain store, the other a local business. Friends come walking down the road, looking for a place to sit and talk for a while. One points to the chain store and says, “let’s go there, I have a loyalty card from […]Read More
22 July 2016
A lesson from the cavemen
Most companies today have a division/person who is responsible for “Sales and Marketing”. There is no doubt that Sales & Marketing are crucial – without them no customers would know about the business, no sales would be made, and the company would suffer. The challenge comes when – instead of doing Sales and doing Marketing […]Read More
21 July 2016
Target, Communicate and Deliver!
1- Speak to the right people. There are way too many “prospects” in most business databases that are, frankly, useless to the company. Nothing wrong with them as people, but the chances of them ever buying are less than nil. If the marketing is free, such as email newsletters and so on, then no harm […]Read More