21 July 2016
Target, Communicate and Deliver!
1- Speak to the right people. There are way too many “prospects” in most business databases that are, frankly, useless to the company. Nothing wrong with them as people, but the chances of them ever buying are less than nil. If the marketing is free, such as email newsletters and so on, then no harm […]Read More
18 July 2016
Every business struggles with pricing their offering “just right”. Most don’t have any real idea what “right” is, they pick a point between their highest and lowest competitors. Others either actively seek to be the cheapest or the most expensive in their respective markets. So where on the curve should you price yourself? The short […]Read More
24 February 2016
And this is what you shouldn’t compromise on...
Marketing and training. See, there is a really common “vicious cycle” that I see businesses fall into. A businessman I spoke to summed it up perfectly: When the market is bad I have no money, when it’s good I have no time. Entrepreneurs often make the mistake that short-sighted corporate people make. When your job […]Read More