Creative Zone Workshop: Scaling up your SME in Dubai

03 October 2017

On Tuesday 26th September, Murtaza Manji (Director and Business Coach) presented an interactive workshop at Creative Zone’s monthly SME Event. In this interactive workshop, Murtaza shared his extensive knowledge about Scaling up your SME.

Many entrepreneurs start their ventures with grand visions in mind: doubling or tripling in size, multiple branches, huge successes. What they often don’t realize until very late is that starting a business is hard, but keeping it going – and growing – can be a much more daunting task. This workshop was designed for people who have a business, want it to grow, and want to enjoy more money, more time and more life.


4 Focus Areas of Workshop:

Difference between growing and scaling:

There’s a big difference between growing 20-30% year-on-year, and scaling up. You can grow without scaling, but you can’t scale without growing…and you can exist without growing or scaling at all! We had a look at what it takes to grow, and what it takes to scale.

Three essential pillars of business:

There are three foundational pillars of business, without which your business will constantly be in reactive or firefighting mode – and growth is extremely difficult in this situation. Understanding what these are, identifying the weaknesses, and implementing changes are all going to help get you and your business off the hamster wheel and onto the starting line for growth.

Key to scaling up:

If growth is not enough, and you want to scale, then there’s something you need to know. Many of the businesses that don’t manage to scale fail to do so because of one reason. Knowledge is power, and understanding this is the key to tremendous potential.

Monitoring performance across the board:

Keeping your eye on the ball is hard enough when there’s just a few people and a couple of customers. How do you manage to stay on top of everything as the business is growing? And not doing it is not even an option, not if you are serious about real results.

If the content of this workshop sounds like something which would benefit you and your business, please contact us to schedule an introductory call with Murtaza.

Who is ActionCOACH?

ActionCOACH is the world’s leading business coaching firm and was started in 1993 by founder and CEO, Brad Sugars. It is one of the fastest growing companies of its kind in the world, with offices and Business Coaches in more than 70 countries.

In 2013, Murtaza Manji was the first ActionCOACH in Dubai and since then he has worked with over 350 CEOs, Directors and Business Owners from more than 15 industries to achieve: higher profits, greater productivity from their teams and sustainable growth by creating efficient systems and structure.