Creative Marketing: Purple Cows and Green Penguins

Is your business remarkable?

17 April 2018

Every business can be remarkable.

This is just another shopping mall… except this one has penguins.

And these are not just slippers… they’re “Anti-Flat Flip Flops”.

And this store will refund anything, as long as they carry it (no receipt required, no time limit).

You might not have a world-changing product or service, but you can still be exceptional by being creative. As Seth Godin said (paraphrased): Nobody stops and says “look, a cow!”. But if that cow was purple, people would stop to look at it.

What’s the purple cow (or green penguin) in your business?